Online advertising guarantees a series of advantages over old and traditional marketing methods, in particular:
Reach a specific target: The paid search for franchises, unlike traditional marketing, allows you to differentiate promotional messages for specific targets, in this way only potential customers who are really interested will see a specific message.
Managing the company budget: advertising on the web allows you to establish the budget to spend and how to divide it, for example, between different campaigns or promotional messages, it is the company itself that decides how much to invest.
Monitor the results of advertising campaigns: it is possible to check the progress of each promotional campaign, both in progress and at the end, and decide whether to interrupt or prolong them based on the results obtained.
Reach a growing audience: by spending less than traditional marketing methods, it is possible to reach a much larger number and in different locations.
Online advertising benefits not only businesses, but customers as well. In fact, if the other types of offline advertising also reached the non-interested user, the online ones are designed to appear on the screens only of potential interested customers.
The different types of online advertising
Online advertising offers a wide range of choices, in fact on the basis of the reference market, the target customer and many other factors that can be taken into consideration, it is possible to opt for the most suitable type of online advertising.
Among the most popular types of online advertising we have:
Display advertising or display ads or banner ads, are those multimedia contents, often photos or videos, that appear on the margins of a website and if clicked they lead back to the sponsored site.
Search Engine Advertising or advertising on search engines, are those sites that are sponsored on search engines, for example Google through Google Ads, based on certain keywords that users select and are shown first
Social media advertising or social media advertising, are all the different types of sponsorship possible on the various social platforms, each with its own peculiar characteristics, an advertising campaign on social media can have amazing results.
Those listed are just some of the basic types, but the world of online advertising is very vast and virtually endless opportunities. In order for online advertising campaigns to be exploited to the fullest, they must be included within accurate marketing strategies, which usually include paid advertising campaigns with other non-paid methodologies.